We are locally owned and locally staffed with knowledgeable, friendly people who care about the needs of our customers. We pride ourselves on being different to the majority. To that end we don’t have shareholders to report to or massive corporate structures to fund and actually like you to ask questions. We also like a chat; it helps us get to know you, and by getting to know you we can offer the most appropriate options for YOU.

At Lake & Valley Optical, we are committed to providing you with the best value options of products and services we offer. Our commitment to you is to consistently exceed your expectations in relation to those products and services.

Our core values are based around the provision of the most appropriate products for a competitive price with the best possible service. We exist due to our customers, and will always be focused on your needs to retain loyalty and expand our reputation.